Apple OLED patent approved industry prospects

Nanjing China News: Apple has been leading the trend of science and technology, but in the OLED screen behind other mobile phone brands. A few days ago, the US Patent and Trademark Office announced a new patent submitted by Apple, "Sapphire Coating Solution for Electronic Devices". In a sense, the patent document also confirms that Apple will launch a i-phone OLED. With the advance of Apple's iPhone OLED application to 2017, the future OLED penetration process will accelerate significantly. The agency predicts that OLED is expected to account for 30% to 40% of the total display market in the next decade, and the OLED industry has a broad market space.

Apple power OLED screen

The U.S. Patent and Trademark Office recently announced a new patent submitted by Apple, "Sapphire Coating Solution for Electronic Devices". This is a new technology that adds sapphire coating to the screen of electronic devices. The service object is electronic devices equipped with OLED screens. In a sense, the patent documents also confirm the news that Apple will launch iPhone OLED.

OLED, an organic light emitting semiconductor, is recognized as the next generation display technology to replace TFT. Compared with LCD screens, OLED screens have many advantages, such as eliminating backlight and thus being lighter and thinner, allowing the screen to have ultra-high contrast and clearer images. At the same time, OLED screens also support the design of curved surfaces and folding screens. In addition, OLED screens also have brighter display effects and larger flexible space, richer colors, lighter and slimmer shapes, faster response time, wider viewing angles and more power saving, apple uses the screen to help its iPhone "thinner than thinner".

At present, Samsung OLED screen supply production is limited, the domestic use of OLED screen manufacturers face the risk of supply. With the advance of Apple's iPhone OLED application to 2017, the future OLED penetration process will accelerate significantly. The agency predicts that OLED is expected to account for 30% to 40% of the total display market in the next decade.

Nanjing Huaxun analysis revealed that Apple may make a decision in the fourth quarter of this year. As iPhone shipments reach 0.2 billion units per year, if all of them are switched to OLED, it will be equivalent to the usage of OLED smart phones for the whole year of 2015, which will affect great business opportunities. And Apple is the industry leader, after switching may make OLED into the mainstream of smart phones.

OLED market space is large

OLED display performance is outstanding, many application scenarios, flexibility is its most subversive characteristics. OLED can not only be used in the traditional display field, but also has unique advantages in emerging fields such as VR, wearable devices, and transparent displays. Flexibility is the most subversive characteristic of OLED, and flexible display will greatly expand the application scenarios of display and open up a broad market space.

According to Nanjing Huaxun OLED Association data, OLED panels are mainly used in the field of mobile phones, accounting for more than 90% of the OLED market share. Since 2010, the application of OLED technology in the field of mobile phones has developed rapidly, but it experienced a decline in 2014. The main reason is that the market share of Samsung mobile phones dropped from 32.5 to 28%. Samsung is the main source of demand for OLED mobile phone screens in the world. The decline in its market share directly led to the decline in global OLED panel shipments. In 2015, with the maturity of OLED technology and Samsung's vigorous promotion, the OLED mobile phone market rose again, with panel shipments increasing 53% to 0.275 billion pieces compared with 2014.