NEWS

Double 11 Carnival-Do you want to stock up on some medicine?

Release time:

2017-11-10 14:54

This Friday night, the annual double 11 shopping carnival is about to open grandly. What do you have in your shopping cart and do you have any medicine?

In recent years, double 11 has become an annual event in the e-commerce industry. The 2017 double 11 kicked off ahead of schedule on October 20. In the big health product venue, major pharmaceutical companies are quite active!

With many years of e-commerce marketing experience, time-honored brands such as Yunnan Baiyao, Dong 'e-jiao and Pien Tze Huang have already launched a strong attack on double 11 marketing around the main promotion of word-of-mouth products and online flagship stores.

Since entering the market in 2005, Yunnan Baiyao toothpaste has jumped to the second place in the market share of similar products by relying on precise marketing routes. In this year's double 11 event, the official flagship store of Yunnan Baiyao Toothpaste pushed toothpaste products and Yangyuanqing shampoo and hair care series. Among them, the toothpaste "Hongyun Family photo" package has been reduced by 50%, with monthly sales reaching about 50000 sets so far.

With the help of double 11 opportunity, Dong-a-jiao is also in the front page of the flagship store of Dong-a-jiao pharmacy for its main push products strong promotion. At present, the store's sales volume is up to 180g of Taohuaji, with a predetermined volume of 11710 pieces.

Born in 1980, after 37 years of development, in addition to selling well in China, it has also entered the markets of South Korea, Japan, Southeast Asia, Hong Kong, Macao and Taiwan. Before double 11 officially arrived, the pearl cream suit presale by its flagship store ended with a predetermined quantity of 9177 pieces, which shows the popularity.

In addition to local enterprises, a number of multinational pharmaceutical companies launched health consumer goods double 11 publicity. Wyeth Health Life Overseas Flagship Store focuses on health care brands such as Good Storage and Caltrate. Bayer, which has recently established a self-care global cooperation with Ali Health, has also placed maternal and child health products on the main publicity position on the front page.

Among these participating enterprises, there are also many brands that do not focus on marketing to double 11 in the official flagship store, but choose to put the promoted health products on the platform of Ali's pharmacy, such as Jiuzhitang Donkey Gum Buxue Granules, Hongmao Medicinal Wine, Huiren Shenbao Tablets, etc.

The business opportunities brought by Double 11, for the big health products of pharmaceutical companies, according to the brand's influence, marketing strategy and promotion efforts will bring different benefits, which pharmaceutical companies will be the winners when Double 11 comes to an end this year? And have you considered taking advantage of the situation to hoard a batch?

　　

华讯

 

News source:http://www.y-lp.com/pages/Article.aspx?id=4632992904165909361

This news was re-edited and reorganized by the Huaxun team and added analytical comments.