Behind the shared charging treasure war, patents are becoming a new moat for enterprises.
Release time:
2018-07-10 14:01
As a representative of the sharing economy, the sharing power bank is widely favored by capital in the capital market. However, due to its low entry threshold, whether the sharing logic is established, the profit model is not clear, and the development prospect is not clear, it is also controversial. However, regardless of its prospects, the shared charging treasure market is particularly hot. At present, there are more than ten shared charging treasure enterprises in the market, and street electricity and incoming calls are the top players in the industry. In addition to seizing market share in the market, the two companies are also short-handed on the patent battlefield, and patents have become their new weapons.
5Month25On the 15th, the Beijing Intellectual Property Court made a first-instance judgment on two cases of Shenzhen Dianli Technology Co., Ltd. (hereinafter referred to as "Dianli Technology") suing Shenzhen Jiedian Technology Co., Ltd. (hereinafter referred to as "Jiedian") for patent infringement disputes, and ruled that Jiedian infringed two patents (patent numberZL201520847953.1, The name is "mobile power rental equipment and charging clamping device" utility model patent; patent numberZL201520103318.2, the name of the "absorbent charging device" utility model patent) was established, ordered the street to stop the infringement, and compensation for the total number of calls technology.200Ten thousand yuan. After a year, the first instance of the patent infringement dispute between Dialer Technology and Street Power was finally settled. This is also the largest patent infringement compensation in the shared charging treasure industry so far.,It is also a patent milestone campaign between players in the first echelon of shared charging.
Of course, this is not the first time that Caller Tech has sued other companies for infringement. As early as July 2016, Caller Technology took Shenzhen Yunchong Bar Technology Co., Ltd. to court, believing that Yunchong Bar infringed its three utility model patents, officially starting the first case of sharing charging patent rights protection. The first battle of Caller Technology was won. Yunchong Bar was convicted of infringing two patents of Caller Technology. It immediately stopped the infringement and compensated Caller Technology for 400000 RMB.
After Yunchong Bar, Caller Technology has successively sued Jiedian, Youdian and other companies for infringement of their patent rights. In February this year, the Guangzhou intellectual property Court ruled in the first instance that Guangzhou Youdian Technology Co., Ltd. infringed upon three patents of incoming call technology. The defendant Youdian Technology immediately stopped manufacturing, selling, promising to sell and using infringing products that infringed upon the plaintiff's incoming call technology, destroyed the infringing products in use, and compensated the plaintiff for the economic losses of incoming call technology and reasonable rights protection expenses totaling RMB 400000 yuan.
With two successful experiences, it is expected that Caller Technology won the case. There are deep reasons why calls can win repeatedly in patent litigation. Caller Technology is the first person to eat crabs in the entire shared charging treasure industry. At the beginning of its establishment, it put intellectual property protection at the top of the company's development. The two patents involved are also the underlying basic patents of the absorption shared charging treasure equipment. Therefore, later competitors must face up to this fact, try to avoid the patent barriers of incoming technology through technological innovation, or actively seek the interactive authorization of patents to achieve a win-win situation.
In fact, the investment in patents by Street Power is not small,2017Year5In January, Chen Ou announced in a high profile that street electricity was used.1Billions to Buy3Invention patents, respectively, the patent number.201410667099.0, The name is "A mobile phone battery charging replacement system and charging method"; patent number201410667122.6, The name is "a charging box for mobile phone batteries"; patent number20141066867.0, The name is "An identifiable mobile phone rechargeable battery and its identification method". In addition, Street Power is also actively laying out its own patents, and the number of inventions published has exceeded.20However, due to its short entry into the field, there are currently fewer authorized patents. As a first-comer, the authorized patents (including design, utility model and invention patents) are far more than street power, maintaining the leading position in the industry.
A number of patent infringement litigation cases, there is a great deal of the sharing of charging treasure industry "set things right" intention. Prior to this, the entire shared power bank industry was full of chaos such as malicious plagiarism and unfair competition. It is generally believed that patent rights protection has a long way to go, the cost is high, and the probability of infringement is low. The behavior of the call is a blow to these lucky companies. With the gradual increase of the awareness of intellectual property rights, no company can have a fluke mentality, face the value of intellectual property rights, and actively carry out layout and rights protection is the right way.
And shared charging treasure, as a highly competitive, smoke-filled industry, what is the core competitiveness of shared charging treasure enterprises? The mainstream view of the industry generally believes that the focus on financial power, supply power, scene power and technical power, patents are the moat. With the gradual enhancement of domestic awareness of intellectual property protection, enterprises pay more and more attention to patent layout and rights protection, and patents may become "nuclear weapons" for sharing power banks, deciding life and death. for the sharing economy.,Model innovation at the same time if you can match the patented technology,Easier to form barriers to competition,The development of enterprises will be more smooth,The valuation will be higher. Sharing charging treasure is a new thing, and it is not too late for later enterprises to enter this industry. However, as the country pays more and more attention to the protection of intellectual property rights, it may be very difficult to enter this industry after three to five years without patent reserves.
In response to this shared power bank patent war, people in the investment community pointed out that this patent loss case will undoubtedly affect investors' confidence in street power.“Cessation of infringement”It will also affect the subsequent expansion and operation rhythm of street power. At the same time, this war of shared power banks has also sounded the alarm for some enterprises. In the process of enterprise development, we must attach importance to the value of intellectual property rights. Having high-value intellectual property rights will increase the brand value and commercial competitive advantage of enterprises and become the moat of enterprises.