OPPO is actively laying out the global market, spending billions to buy Dolby patents.

According to foreign mediaIAMChinese smartphone makerOPPOCompleted one of the largest patent acquisitions to date. it has been learned that,OPPOAcquired from audio giant Dolby Laboratories (Dolby)20A number of patent portfolios, mainly covering240Multiple Dolby audio and video technologies. From the U.S. Patent and Trademark Office (USPTO), the patent transfer transaction has been recorded this year.5Month23Day completed.

Dolby Labs must be no stranger to movie lovers. Dolby Atmos and Dolby Vision have had a huge impact on movie sound and home sound. As a global technology giant, Dolby Laboratories has many patents in the field of audio and video. Domestic companies such as Xiaomi and ZTE have reached corresponding patent cooperation with Dolby. And as a well-known domestic mobile phone manufacturer,OPPOThe development in recent years is obvious to all, in2017In the third quarter of China's mobile phone sales ranking,OPPOhas been18.9%The market share of the top.

OPPOis actively engaged in the global market layout, in the global establishment6R & D centers, and more than in Europe, the United States, etc.40The number of patent applications worldwide has exceeded2Ten thousand pieces, and has been obtained5500patents granted. In addition to spending billions on Dolby Labs patents, earlier this year,OPPOA one-time purchase from Intel37United States patent portfolio; in addition,OPPOThis year also obtained three US patents in the field of mobile communication systems, mobile station equipment and communication methods from Sharp. AndOPPOThe patent applications and granted patents mainly focus on taking pictures, rotating cameras,VOOCFlash charge, appearance design and other fields.

As can be seen,OPPONow has become the most active overseas patent buyers.OPPOAnd Dolby Laboratories has also reached a relatively close cooperative relationship, of course, this process is not achieved overnight. Actually,OPPOThere have been patent disputes with Dolby in the Indian market.2016Year11Month, Dolby willOPPOandvivoThe two companies sued the Indian court, claiming that their mobile phone products infringed their patent rights and demanded the payment of royalties. Subsequently, the Delhi High Court of India ruled thatOPPOandvivoAccording to each mobile phone34Rupees (about RMB3.43yuan) to pay the patent fee to Dolby Laboratories. But the companies will still be able to manufacture, sell and import their products until the court decides further. it has been learned that,OPPOandvivoThe main defendants in the case are Indian local companies.GDN EnterprisesandTHE Telecom.2017Year12Month30On the same day, Dolby's lawyer said that Dolby had signed a contract with the two defendants.“Strategic Cooperation Agreement”.2018Year1Month18Day, Dolby withdrew the charges againstOPPO(The principal defendant isGDN Enterprises) of litigation.3Month21day,OPPOOfficially announced the formal establishment of a global intellectual property strategic partnership with Dolby Laboratories.HE-AACand other audio, video andJPEG-HDRWin-win cooperation in the field of technology. Just inOPPOAnd Dolby announced a partnership10Days later, Dolby was transferredOPPO 55patented technology.

AccordingIAMrevealed that in this transfer of DolbyOPPOof240patents, but also in Germany, France, Italy and the United Kingdom, which is also related toOPPOThe current globalization strategy is consistent,OPPOWe are actively expanding the European market. This timeOPPOPatent cooperation with Dolby Laboratories, on the one hand, is intended to make up for its technical shortcomings in related fields. On the other hand, the award-winning continues to accumulate its own technical strength and patent reserves through this move, so as to accumulate strength for further expansion of overseas markets.

Throughout the entire smartphone industry, patent competition is a contest of comprehensive strength of enterprises.OPPOBehind the active patent layout is,OPPOA comprehensive display of technical personnel, technical reserves, production strength, and design strength is alsoOPPOAlways be able“Boutique”An important guarantee to meet the core needs of young users. Now,OPPOIt is already the fourth largest smartphone manufacturer in the world, but the future is still full of space for imagination.

With the rapid development of science and technology and the continuous improvement of comprehensive national strength, more and more domestic enterprises are trying to enter overseas. However, at present, technical regulations, technical standards, conformity assessment procedures as the main form of technical barriers to trade is gradually replacing the traditional tariff barriers of international trade, has become a huge obstacle to the export of China's products. AndOPPOThe case may give us a lot of enlightenment: first of all, for enterprises interested in the development of overseas markets, the development of peripheral technologies and supporting measures around the core technology must apply for patents in the region or country before carrying out business activities. to ensure that the patent rights of the country or region are obtained before trade in goods. Secondly, you can look for some cross-licensing opportunities, if the enterprise has some independent patent rights, and the competitor's patent constitutes an obstacle to the implementation of the enterprise's technology, you can adopt a cross-licensing strategy. Finally, the risk of patent litigation can be reduced by purchasing core advanced patents abroad.