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商业秘密VS专利,企业该如何选择?

  • Categories:最新消息
  • Author:华讯知识产权
  • Origin:
  • Time of issue:2019-03-02 01:21
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(Summary description)随着科技的进步以及国家对知识产权的宣传与鼓励,越来越多的企业开始意识到知识产权保护的重要性。如何选择合适的知识产权保护方式,平衡知识产权的保护力度以及保护成本,成为企业在制定和执行知识产权战略过程中的重要问题。专利保护和商业秘密保护,作为知识产权保护的两种重要方式,在知识产权保护上均有傲人的成功案例。商业秘密保护案例中最成功的就是大家熟知的可口可乐的配方,正是采取商业秘密的保护方式,才使得这家企业

商业秘密VS专利,企业该如何选择?

(Summary description)随着科技的进步以及国家对知识产权的宣传与鼓励,越来越多的企业开始意识到知识产权保护的重要性。如何选择合适的知识产权保护方式,平衡知识产权的保护力度以及保护成本,成为企业在制定和执行知识产权战略过程中的重要问题。专利保护和商业秘密保护,作为知识产权保护的两种重要方式,在知识产权保护上均有傲人的成功案例。商业秘密保护案例中最成功的就是大家熟知的可口可乐的配方,正是采取商业秘密的保护方式,才使得这家企业

  • Categories:最新消息
  • Author:华讯知识产权
  • Origin:
  • Time of issue:2019-03-02 01:21
  • Views:
Information

随着科技的进步以及国家对知识产权的宣传与鼓励,越来越多的企业开始意识到知识产权保护的重要性。如何选择合适的知识产权保护方式,平衡知识产权的保护力度以及保护成本,成为企业在制定和执行知识产权战略过程中的重要问题。

专利保护和商业秘密保护,作为知识产权保护的两种重要方式,在知识产权保护上均有傲人的成功案例。商业秘密保护案例中最成功的就是大家熟知的可口可乐的配方,正是采取商业秘密的保护方式,才使得这家企业在近百年的市场竞争中保持霸主地位,畅销至今。而在国内也有一些知名品牌,如云南白药,片子癀等配方,也都采用商业秘密进行保护。而专利保护同样也有很多成功的案例,如高通就是凭借着在通信领域的专利称霸全球,甚至开通“高通税”对全球的手机厂商进行收割,赚得盆满钵满;很多知名制药公司也是通过专利保护达到对一些药品的垄断,获取超额利益。

华讯

专利保护和商业秘密保护两者之间有何异同?企业在进行知识产权保护过程中又该如何选择呢?

商业秘密是在不为公众所知悉,能为权利人带来经济利益,具有实用性并经权利人采取保密措施的技术信息和经营信息。商业秘密需要同时具备三个基本特征,即秘密性、价值性和保密性。商业秘密的范围较为宽泛,只要不是本行业内众所周知的普通信息,都构成商业秘密。而专利权,是由国务院专利行政部门授予,需要同时具备新颖性、创造性和实用性。获得专利权之后,发明创造者在规定的时间内享有独占使用权,在这一规定期限内,任何单位和个人,未经专利权人许可,均不得制造、销售其发明创造。

华讯

商业秘密和专利的区别主要有以下几个方面:

(1)权利的产生方式不同。商业秘密的取得属于原始取得,只要智力劳动成果产生就获得,不需要申请更不要授权。只要权利人对其尚未公开的技术采取了保密措施,商业秘密也随之产生。而专利权的取得,除了需要产生智力劳动成果之外,还需要向国务院专利行政部门进行申请,审查通过之后才能获得专利权。

(2)权利产生的条件不同。商业秘密的一个基本特征就是保密性,因此,商业秘密的获得是以不公开技术信息为要件。而专利权的取得,则是用公开换保护,专利权垄断性权利的获得是以让全社会知悉其技术方案为前提的。

(3)权利的主体范围不同。商业秘密权利的获得主体没有明确的限制,只要是相互独立的主体之间通过独立研发、创造或者其他合法的手段,取得相同或者相似的技术方案,且均不向外界公布,那么这些相互独立的主体都成为获得商业秘密权利的主体,即使他们之间有竞争关系。而专利权,一般一项发明只能授予一项专利权,拥有专利权的主体是唯一的,即使其他人做出相同的发明也不能再取得专利权。

(4)商业秘密和专利权的获取和维护成本不同。商业秘密的维护成本主要体现在为了使商业秘密具有秘密性而采取的一系列保密措施,通常的保密措施包括,企业内的隔离措施(设立保密库、安装电子监控装置、限制参观者和客户接触核心业务信息),缩小核心信息员工名单,文件的保管和销毁等,以及建立起一套关于商业秘密的管理流程。而专利权的获取和维护成本主要包括专利的申请费、代理费和年费等,一般是公开透明且可以预算的。

(5)保护期限和保护方式不同。商业秘密的保护是没有时间期限的,只要商业秘密权利人和其他人都没有公开,那么将一直受到法律的保护。但是在保护方面,如果竞争者通过独立研发,甚至根据商业秘密权利人的产品进行反向工程而获得商业秘密的信息,那么将可以合法且免费地使用该商业秘密。专利权的保护期限,在我国,发明专利的保护期限为20年,实用新型和外观设计专利的保护期限为10年。专利权取得之后,专利权人将独占实施权,其他人若想获得该项专利的使用权,必须与专利权人达成协议,并支付使用费用,即使其他人自行研发出相同的技术,也不能使用该项技术。

(6)保护范围不同。商业秘密的保护范围比较模糊,侵权行为发生之后,要确定行为人是否构成侵犯商业秘密行为,通常比较困难,民事案件的胜诉率较低。而专利权的保护范围时根据法律的规定而定,要判断行为人是否构成侵权,主要是根据其所实施的技术特征与专利中权利要求的技术特征进行比对,相比于商业秘密保护,要明确得多。

华讯

具体到企业而言,一项技术创新成果,到底是申请专利保护还是进行技术秘密保护,需要根据该技术的特点而定。一般而言,商业秘密通常偏向应用于过程创新和服务创新,而专利更偏向于有形产品的应用。如果一项技术具有有效的保密措施,且能防止技术方案泄露,并希望对技术方案进行长期保护,那么可以采用商业秘密方式进行保护。如果技术方案本身并没有取得完全领先的水平,同样的技术很容易被他人研发出来或者同样的产品技术问世之后很容易被竞争对手通过反向工程获取其关键信息,那么可以考虑以专利的形式进行保护。当然,对于研发出的较为先进的技术,也可以先以商业秘密的形式进行保护,等到合适的时机再以专利形式进行保护。

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Electronic

Electronic Arts pledges free use for five accessibility patents

Electronic Arts pledges free use for five accessibility patents Recently, Electronic Arts (EA) announced a patent pledge that gives other companies and developers free access to five of its current accessibility-related patents and technology. The company promised not to enforce against any party for infringing any of the listed patents. Instead, EA hopes to encourage “innovation” and build new features that make video games more inclusive on a much larger scale by opening up the patents.  Electronic Arts (EA) is an American video game company founded in 1982. The company owns many popular and famous games, such as The Sims, SimCity, Apex Legends, Madden NFL and FIFA. Each of the games has more than 30 or 50 million sales volume. Significantly, esports involves FIFA and Apex Legends into the event list. Apex Legends has up to 1 billion players, and it is so popular that it has a Switch version. Within the freely available patents, one of which grabs everyone’s attention -- Apex Legends’ ping system (patent No. US 11097189). The ping system in Apex Legends, which excellently allows players to make communication and teamwork quick and easy without hearing or speaking, has been praised both as an impressive alternative to voice chat and as a great accessibility feature for players with a variety of disabilities.  The other patents include the technology widely used in the FIFA and Madden NFL. The innovations can automatically detect and modify colors (patent No. US 10118097 and CN 107694092) and contrast ratios (patent No. US 10878540) to improve gamers’ visibility with colorblindness and low vision. Furthermore, one of the patents relates to personalized sound technology, helping players with hearing issues by modifying or creating music based on their preferences (patent No. US 10790919).   The code of the mentioned technology is published on EA’s GitHub, and it is open to all developers. Thus, the developers can use it or adapt it for their games without spending the costs to research. It is good that EA shares the patents for free use and aims to create an accessibility-increased gaming environment for players. However, it is not “unconditional” to use the listed patents. In the pledge, EA mentioned that it may terminate the promise for a specific party which files a patent infringement lawsuit or other patent proceedings against EA. We can see parts of EV’s ambition behind the announcement—to build a large game developer league and a community of shared interests.     Reference: https://www.ea.com/commitments/positive-play/accessibility-patent-pledge https://iknow.stpi.narl.org.tw/Post/Read.aspx?PostID=14562 https://www.polygon.com/22639469/apex-legends-electronic-arts-patent-pledge-accessibility-developers https://www.theverge.com/2021/8/24/22638535/ea-accessibility-patent-pledge-apex-legends-ping-system https://www.gamesradar.com/ea-secures-a-patent-for-the-apex-legends-ping-system-and-its-giving-it-away-for-free/ https://dotesports.com/apex-legends/news/apex-legends-ping-system-is-now-patent-free-for-accessibility https://www.nintendolife.com/news/2021/08/apex_legends_ping_system_now_patent-free_as_ea_announces_accessibility_pledge Recently, Electronic Arts (EA) announced a patent pledge that gives other companies and developers free access to five of its current accessibility-related patents and technology. The company promised not to enforce against any party for infringing any of the listed patents. Instead, EA hopes to encourage “innovation” and build new features that make video games more inclusive on a much larger scale by opening up the patents.    Electronic Arts (EA) is an American video game company founded in 1982. The company owns many popular and famous games, such as The Sims, SimCity, Apex Legends, Madden NFL and FIFA. Each of the games has more than 30 or 50 million sales volume. Significantly, esports involves FIFA and Apex Legends into the event list. Apex Legends has up to 1 billion players, and it is so popular that it has a Switch version.   Within the freely available patents, one of which grabs everyone’s attention -- Apex Legends’ ping system (patent No. US 11097189). The ping system in Apex Legends, which excellently allows players to make communication and teamwork quick and easy without hearing or speaking, has been praised both as an impressive alternative to voice chat and as a great accessibility feature for players with a variety of disabilities.    The other patents include the technology widely used in the FIFA and Madden NFL. The innovations can automatically detect and modify colors (patent No. US 10118097 and CN 107694092) and contrast ratios (patent No. US 10878540) to improve gamers’ visibility with colorblindness and low vision. Furthermore, one of the patents relates to personalized sound technology, helping players with hearing issues by modifying or creating music based on their preferences (patent No. US 10790919).   The
2021-10-22
The

The forum on "China's Intellectual Property-related Reform Measures and New Trends in Patent Litigation" will be held successfully!

The forum on "China's Intellectual Property-related Reform Measures and New Trends in Patent Litigation" will be held successfully! In response to the call for building a strong country with intellectual property rights, at 2 o'clock in the afternoon of October 21, the forum on "China's reform measures related to intellectual property rights and new trends in patent litigation" will be successfully held in Nanjing Jiangbei New District Industrial Technology Research and Innovation Park. The event was hosted by the Science and Technology Innovation Bureau of Nanjing Jiangbei New Area Management Committee, Nanjing Jiangbei New Area Industrial Technology Research and Innovation Park, Nanjing Intellectual Property Rights Protection Assistance Center Jiangbei New District Center, Nanjing Huaxun Intellectual Property Consultant Co., Ltd., Nanjing Intellectual Property Co-organized by the Protection Center (Nanjing Intellectual Property Rights Protection Assistance Center), Taiwan Pharmaceutical Development Association, and Gene Online. The director of Nanjing Intellectual Property Protection Center, Mou Xiaojian, delivered a speech. Director Mu expressed his warm congratulations on the holding of this event and introduced in detail the new pattern of intellectual property protection in Nanjing. He said: At present, Nanjing has implemented a rights protection assistance network in the municipal area. With full coverage, Nanjing Intellectual Property Protection Center is willing to closely communicate and interact with Nanjing's innovation entities, and provide relevant public welfare services such as rapid pre-review, rapid rights protection, and comprehensive utilization for enterprises in need. In addition, Huang Funan, CEO of Gene Online, was unable to come to congratulate due to the epidemic, and recorded a congratulatory video. In the video, he said: China Innovative Pharmaceuticals has already made many outstanding achievements on the international stage, and these are inseparable from intellectual property rights. The support of the company can also show the importance of intellectual property rights to biotechnology and pharmaceutical companies. This event invites four industry experts to focus on China's reform measures related to intellectual property rights and new trends in patent litigation, discuss with companies and universities, and make arrangements in advance. Dr. Qingchen Hou, general manager of Nanjing Huaxun Intellectual Property Consulting Co., Ltd., introduced the "Guidelines for Building a Powerful Country with Intellectual Property Rights (2021-2035)" and explained his views from four aspects: background, strategic layout, overall requirements, and organizational guarantees. . Subsequently, a detailed analysis of China's patent linkage system was carried out, and compared with the same types of cases at home and abroad, questions were raised: Why should we reward the first person who successfully challenged patents? Not the first person to file a P4 application? And have a series of discussions with you. Director Jiang Haijun of the Intellectual Property Protection Legal Committee of the Nanjing Lawyers Association gave a speech on three points: the problems after the amendment of the patent law, the enforceability of the amount of compensation, and the legal conflicts related to service inventions. Regarding the patent right evaluation report, he emphasized that the patentee, interested party or accused infringer can also proactively issue a patent right evaluation report. "Patent is a work of art that combines technology and law" is a message shared by Mr. Feng Tao from Jiangsu Junbo Law Firm at this event. Mr. Feng analyzes the big data of Chinese patent litigation cases through graphs and examples. Explore. The last topic of the event was shared by Guo Huangying, Intellectual Property Manager of Nanjing Huaxun Intellectual Property Agency (General Partnership)-China's Patent Infringement Judgment Principles and New Developments. Manager Guo explained to everyone the principles of patent infringement judgment and the necessity of patent infringement search and analysis before producing and selling products. In the intellectual property industry, ECCOM has been providing high-quality and professional comprehensive intellectual property services to enterprises and universities one step at a time. It also hopes that under the leadership of the state and the government, it will contribute to the building of a strong intellectual property nation in China. Make a contribution.
2021-10-22
Types

Types of patents that are easily overlooked- Design Patent

Types of patents that are easily overlooked- Design Patent In recent years, as the public’s awareness of intellectual property has increased, people have begun to consciously use the patent law to protect their intellectual property rights. However, in the process of implementation, they often only focus on invention patent and utility model patent, and tend to ignore the protection of design patent. Recently, Midea sued Haotaitai for two models of CXW-300-D998 and CXW-300-D908 Haotaitai brand range hoods In the case of suspected infringement of its design patent (patent number: ZL201930621598.X), the Guangzhou Intellectual Property Court made a first-instance judgment after hearing that it determined that the two products of Haotaitai constituted infringement, and ordered it to immediately stop the infringement and compensate Midea, The company's economic losses and reasonable expenses totaled 360,000 yuan. In fact, appearance infringement cases have occurred from time to time before, such as: "Molly" blind box design patent case, "Siemens" switch design patent infringement dispute case received a compensation of 6 million yuan, three Casio watch design patents were infringed Received a compensation of 8.8 million yuan and so on. The reason why people ignore the protection of design patents, in the final analysis, is that they have insufficient knowledge of design patents. Today, let's take a look at what is protected by design patents and what rights protections can we apply for? Design patent definition: Article 2 of the "Patent Law", design patent, refers to a new design that is aesthetically pleasing and suitable for industrial applications based on the shape, pattern, or combination of products, and the combination of color, shape, and pattern. Protected range: The shape of the product; the pattern of the product; the shape and pattern of the product; the shape and color of the product; the pattern and color of the product; the shape, pattern and color of the product. Protection period: The term of protection for design patent rights is 15 years, calculated from the date of filing. What are the conditions for applying for a design patent? The design should be aesthetically pleasing Appearance patents should be suitable for industrial applications The design patent application should be novel The design patent application should be inventiveness What are the advantages and functions of design patents? Protect the rights and interests of enterprises in product designs and fight against infringements in market competition. To enhance brand value, the quality and quantity of patents are the embodiment of the company's innovation ability and core competitiveness. Receive consumer recognition. If a company's new product appearance is filed for a patent in a timely manner, its appearance design will enjoy the exclusive right. Nowadays, consumers often choose products with trendy and beautiful appearance when buying their products. Applying for a design patent is a necessary condition for applying for a high-tech enterprise.
2021-09-26
Colopl

Colopl Settles Patent Infringement Lawsuit with Nintendo by Paying $30 Million

Colopl Settles Patent Infringement Lawsuit with Nintendo by Paying $30 Million   This August, Nintendo and a game developer Colopl announced that they have settled for patent infringement regarding White Cat Project (Shironeko Project in Japanese), a smartphone game developed by Colopl. Although both companies did not publicly share exact details of the settlement, at least it is sure that Colopl agreed to pay 3.3 billion yen (about US$30.2 million) as the settlement fee for the proceedings, including the future license of Nintendo's patents.    How did the battle begin?  Being developed and published by a Japanese game developer, Colopl, White Cat Project is a free-to-play action role-playing game for Android and iOS systems. The mobile game was launched in July 2014 as well as got a television anime adaptation in 2020. It is incredibly popular to have more than 50 million downloads. Furthermore, the game is set to receive a Switch version titled "Shironeko New Project".    In September 2016, Nintendo noted the Colopl's game and considered that the game had infringed on several of Nintendo's technology patents. The two companies communicated with each other for over a year; however, Nintendo did not accept the explanations from Colopl, and Nintendo filed a lawsuit against Colopl at the beginning of 2018.    Nintendo claimed that Colopl infringed 6 of its patents. These patents protect touch-screen joystick functionality (patent no. JP3734820), multiplayer connectivity (patent no. JP5595991, JP6271692), confirmation screens in sleep mode (patent no. JP4010533), character attacks based on touch input locations (patent no. JP4262217), and a shadow effect placed on characters hidden behind the game geometry (patent no. JP3637031).   These patents almost cover various ways of game technology, especially the patent  JP5595991 and JP6271692. Their patent family is wide-reaching, and many divisional applications of the family are pending in Japan. They protect a communication game system and its related devices. It is not easy to detect the patent's existence and boundary since this kind of hardcore technique is so common in the gaming field and our daily lives.     The five-year patent war has been settled.  After a five-year dispute, the situation appeared to turn in Nintendo's favor as the Switch maker increased its monetary demands, which convinced Colopl to strike a deal that lets it use the disputed patents. Furthermore, a Switch version of White Cat Project remains in the works at Colopl.    With the extraordinary losses of Colopl, the legal battle between the two companies came to an end.  
2021-09-09
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