"Old dopted mother" trademark protection 4 tricks

I believe everyone knows what the "old dopted mother" is. The former "national goddess" is now the "world goddess". Then everyone must know that the person above the old dopted mother is Tao Huabi, the boss of Guiyang Nanming old dopted mother flavor food co., ltd. and the founder of old dopted mother spicy sauce.

Many people may think that this is an ordinary old lady after seeing the trademark of Laoganma chili sauce, but you must not underestimate this old lady born in a remote mountain village in Guizhou. Her awareness of trademark protection is already in the forefront in China, and even many large enterprises are not as comprehensive as her. Let's see what she has done!

The first trick of trademark protection: the establishment of an enterprise is a registered trademark.

First of all, chili sauce belongs to condiments, so it belongs to the 30th category of food condiment trademarks, and more specifically belongs to the 3016th group. Tao Huabi first set up the chili sauce processing factory in 1996. At that time, many Chinese enterprises had no awareness of trademark registration at all. However, only two years after the establishment of the factory, Tao Huabi submitted an application for trademark registration No. 202191 on April 13, 1998 and was approved and registered by the State Trademark Office on November 1, 2007.

Trademark protection second trick: registered defensive trademark

Do you think Tao Huabi's application for trademark registration will stop? Of course not. In the following days, Tao Huabi submitted more than 100 trademark registration applications with Guiyang Nanming Laoganma Flavor Food Co., Ltd., and obtained 140 "Trademark Registration Certificates". Among these registered trademarks, there are both food trademarks and other trademarks, Even in cosmetics, leather, electronic communications, lace zipper and many other unrelated trademark categories have been registered. This is not only the awareness of trademark registration, this rural old lady who has not been to school for a day also has a strong awareness of trademark defense.

The third measure of trademark protection: register multiple categories of trademarks

In 1998, the product "Laoganma Flavor Douchi" was named "Guizhou Famous Brand Product"; in 1999, Tao Huabi Brand "Laoganma Trademark was named" Guizhou Famous Trademark "; in 2007," Tao Huabi Laoganma and Tu "won the well-known trademark. Arguably, the "Laoganma" trademark is a well-known trademark, which is subject to very strong legal protection and can enjoy cross-category protection. It is unnecessary to register so many defensive trademarks. However, Tao Huabi thinks that trademark registration is better for comprehensive protection, so applications for trademark registration are submitted one by one.

Trademark protection fourth trick: registered foreign trademarks

In fact, the registration of defensive trademarks is nothing. What really reflects the strong awareness of trademark protection is that on July 19, 2001, "Lao Gan Ma" submitted an application for trademark registration in Hong Kong, and on the same day, the trademark was also submitted in the United States. Registration application.

"Laoganma" enterprises have such a strong awareness of trademark protection, it is no wonder that Laoganma Tao Huabi is reported on the Internet: "Any chili sauce with the word" Gan "must be counterfeit." The rhetoric. On what basis can people say that? It is based on the fact that there are a total of 140 gilded and shiny "trademark registration certificates" under the company's name.

News source:http://www.shangbiaomyd.com/news/3920.html

This news was re-edited and reorganized by the Huaxun team and added analytical comments.