"Hello, Li Huanying" triggered by the trademark layout thinking

"Hello, Li Huanying" triggered by the trademark layout thinking

Before the deadline, the movie "Hello, Li Huanying" was close to the box office.50Billion, one fell swoop to become2021The biggest dark horse in the Spring Festival movie. The popularity of the film, also led“Hello, Li Huanying.”Trademark registration.

Actually early.in the movieBeforeMore than two months, that is2020Year12Month8DayAs one of the producers of "Hello, Li Huanying", Beijing Jingxi Culture Company has alreadyThe film and television works have been protected in advance of intellectual property rights,In45A full category of applications“Hello, Li Huanying.”Trademark registration, at present, the trademark registration status is“Awaiting substantive review”.

ButIn the early film and television works,Because some enterprises are not timelyThe correct protection of intellectual property rights for film and television works, so thatgotTrademark squatters have an opportunity, such as director Stephen Chow'sFilmThe Yangtze River7No., becausePieceslack of awareness of the protection of intellectual property rights, missed“Yangtze River7No.”Can be for the enterprisebring huge economic benefits.

In recent years, trademark wars have been staged repeatedly, and the chaos of malicious trademark registration has emerged one after another. From Apple by itself.ofTrademarks have been squashed in China and have to be spent.6000Ten thousand dollars to solve this problem, to some time ago hot network“Today's Youtiao”Trademark“Today's headlines”The serious impact, and thenInternet Reds“Ding Zhen”The trademark was squatting by a number of companies,ThusVisible, the awakening of intellectual property awarenessHow much for business developmentImportant.

So...In the face of malicious preemptive registration of trademarks, in addition to strengthening trademark monitoring and legal protection, enterprises should also have a reasonable understanding of intellectual property competition barriers at the beginning and play a good game of trademark layout. First of all, to clear the enterpriseWhereSome logo can be trademark化, Such:Brand name, commodity name, slogan or another name (ExampleSuch as Hunan Satellite TV another name“Mango Table”), etc.; Secondly, regarding the product range, enterprises should comprehensively consider the following points:

(1)EnterpriseExisting business scope: the preferred trademark registration category and trademark group project should cover the existing business scope of the enterprise;

(2)EnterpriseFuture business development direction: combined with the enterprise development plan and industry prospect forecast, do a good job of trademark application or trademark transfer in advance, for the enterprise to do a good job of trademark reserve;

(3) Joint trademark protection: trademark registration extends to categories of goods that are easy to confuse the trademark of business owners, avoiding the legitimate names of other businesses.“near famous brand”affect the interests of the business;

(4) Corporate Reputation: Registered Preventive Trademarks,against adverse effects that damage the value of the trademark, such“Erie”Is a milk trademark, if someone else is registered on sanitary ware“Erie”Trademark, will certainly give“Erie”Negative effects of milk;

(5) Brand development area: enterprises can take the main market activity area as the core protection area. If the enterprise products have plans to enter the foreign market, they need to make cross-border layout in advance.

In recent years, with the rapid development of China's intellectual property industry, the social awareness of intellectual property protection is also increasing,Intellectual property rights affect the market competitiveness of enterprises to a large extent, so no matter in which industryNo matter the size of the enterprise,do a good job in intellectual property planning ahead of time,Do a good job of trademark layoutWorkis a step that cannot be ignored,Enterprise Only by establishing solid barriers to the protection of intellectual property rights,In order to better protect their own brand, avoidown brand interests areViolations by others.