Looking at Related Intellectual Property Rights through the Tokyo Olympic Games

Looking at Related Intellectual Property Rights through the Tokyo Olympic Games

2020The Tokyo Olympic Games has come to an end, but in the process of marketing or earning heat with the help of the Olympic ride, it also brings various infringement risks that may infringe the intellectual property rights of others.

With the help of the brand carnival brought about by the personal value and communication influence of the Olympic athletes, those companies that are prepared will become winners and have the opportunity to share this cake in the market, and some companies with a keen sense of smell will also use the hot spots they have reached. Get into this upsurge and reap a lot. At the same time, all enterprises should search for patents, trademarks, copyrights and other aspects around the product in time. If it is found that the product may infringe the intellectual property rights of others, it is necessary to produce and sell it under the condition of obtaining authorization, otherwise the enterprise will suffer the bitter fruit. RecentlySold on the e-commerce platformof"Olympic Mask", "Tokyo Olympic Mascot" "OlympicT-shirts "and other peripheral productsIt is necessary to enter into a license contract with the right holder to use the Olympic symbol for commercial purposes without permission, or to use a similar symbol that is sufficient to cause misunderstanding, which, according to the Regulations on the Protection of Olympic Symbols, infringes the exclusive right of the Olympic symbol.

The copyright of Olympic events is also one of the key tasks of intellectual property protection. The National Copyright Administration has jointly launched the Internet Information Office, the Ministry of Industry and Information Technology, and the Ministry of Public Security."Sword Net2021 Special ActionFocus on cracking down on public accounts, especially short videos and live broadcast platform accounts, which are uploaded and disseminated in batches on the network platform without authorization.2020 the Tokyo Olympic Games event program and other acts.For example, according to the relevant provisions of my country's Civil Code and the current Copyright Law, if a sports event program has originality in the sense of the Copyright Law, it should be protected as an audio-visual work, and the right holder shall enjoy the rights stipulated in Article 10 of the Copyright Law in accordance with the law; If it constitutes a video product, the right holder shall enjoy the rights stipulated in the first paragraph of Article 44 of the Copyright Law.

Over the years, we have continuously strengthened the protection of intellectual property rights: under the guidance of the Civil Code, combined with the separate laws of various departments of intellectual property rights, we have improved a complete set of intellectual property legal system. This yearThe new copyright law, which came into effect on June 1, has added a punitive compensation system and raised the legal compensation ceiling to 5 million yuan.

The preparations for the Beijing Winter Olympics and Paralympics are being carried out smoothly, and the enthusiasm for national fitness will increase. While focusing on hot spots and speed, enterprises must also do a good job in intellectual property management. Our country2022 Winter Olympics host countryWhether the copyright of the Olympic Games can be effectively protected is related to the good international image of my country's intellectual property protection. The people's courts will increase protection, resolutely crack down on infringements such as pirated broadcasting, severely punish infringers, and provide solid justice for maintaining my country's good international business environment. Guaranteed.